Get personal with your marketing. This postcard was sent out to our customers and our prospects. The messages were customized to fit the recipient. This type of marketing makes sense as large direct mail campaigns are expensive, and right now people want to establish a metric on the success of the mailing. Just remember, you need to “touch” your clients more than once. Statistics show you need to touch them at least four times before they even consider making a call. Stay out front, and above all else, be memorable.
For more information about personalized marketing, feel free to visit our news section. There are some great ideas there for you to think about. If you really want to track your campaign, talk to us about PURLS! (personalized URL’s) They are a very cool and really effective way to speak with your clients one to one.