The idea was to show the technical features of equipment to our target, mailroom supervisors, without the standard tech brochure. We wanted something compelling that they would actually enjoy reading.
Streamliner was born out of this process.
Our team created an interesting comic book hero and a brochure we felt would launch marketing materials in a new way. The storyline was developed along with the super hero, Streamliner. Our team was tasked with creating illustrations of real equipment and technology for use in the story. We launched this along with a Facebook page and later online animation for clients and prospects.